This project was more than a deck—it was a strategic storytelling tool designed to meet a real challenge: helping admitted students make one of the biggest decisions of their lives. At this point in the admissions cycle, we’re still competing with other institutions. For some students, UO is a dream school—“I was born a Duck 🦆!” For others, it might be their backup school. This presentation was our chance to change that. To show them that the University of Oregon isn’t just a good option, but a GREAT one. Worth it. 100%.
Select slides shown below. (no sound)
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Client: University of Oregon
Year: 2025
Year: 2025
Project Credit:
Creative direction and design by Leah Olson
VO and copywriting by Casey McGuire-Turcotte, edited by Colleen Schlonga
Project Management by Marlene Blum
