In 2022, I was tasked with reimagining the Wildstock Wines identity and pitching fresh ideas to elevate the label while staying true to its Oregon roots. The goal was to create a visual identity that is bold without being brash, artisanal without being exclusive, and grounded in nature but still polished.
Inspired by the Oregon state motto, “She flies with her own wings,” this rebrand channels a quiet confidence and sense of place and self.
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Client: Wildstock Wines
Year: 2019
Project Credit:
Label concept and creative direction by Leah Olson
Label concept and creative direction by Leah Olson
Wild Stock Creative Director Shawn Bavaresco
Feather photo by Alex Appel
Bottle photography by Polara and Leah Olson
Label photography
by Alex Appel, edited by Leah Olson
Vintage Wildstock Label
Prior label 2014 (left) and 2019 label (right)
